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Tuesday 17th August 2021 at 10:49
THE most commonly asked question I get is around how to get traffic to your website, and there has been many articles written before with a mixture of paid and free methods of traffic, so this time I’ve compiled methods that are completely free! Read on to get some new ideas that won't affect the purse strings.
In our website managers, we have created an email marketing suite which facilitates a super quick and easy latest, featured or sale items mailshot which can be created and sent out in under 2 minutes.
This way is great for getting visitors back to your website because it directly reaches the people who are subscribed to your mailing list bringing your site back to the forefront of their minds.
This might seem like an obvious one but many people underestimate the power of using free social platforms such as instagram. Posting consistently has seen many of our dealers get an uncapped amount of traffic to their site for free. Of course you can pay for ads on Instagram but with all of the main features on Instagram such as feed posts, reels and stories being free, the potential for free traffic for website owners is massive.
make sure you’ve got a link to your website in your bio, and also make sure you reference your website every once in a while in your posts so people know to visit it to see more pics of that item and other things you do. For example you could say “View more pictures and other items for sale on our website
Here are some other articles we wrote about marketing with Instagram:
We have blogged about Pinterest before but I feel it appropriate to do it again because Pinterest is a goldmine for free traffic! Pinterest is an image centered search engine, meaning it's basically a cross between Instagram and Google. Pinterest is an image sharing platform and search engine designed to enable saving and discovery of information on the internet, using images and videos and with more than 320 million active monthly users it's ideal to rake in free traffic.
Not only does Pinterest work just like Google, but you will find that oftentimes when you actually Google something, Pinterest will appear near the top. So there's multiple ways here that people can find your stock and your website.
With our off the shelf websites you can share directly to your pinterest with a few mouse clicks and start building your pinterest audience and getting your visitor numbers up easily ... and FOR FREE!
Again this is something we've mentioned in previous posts but it is invaluable for local SEO. What I mean by this, is when you have a Google business listing, Google will bring up the most local results when someone searches for something, for example 'Antique Furniture'. It will find the Google business listing with these keywords in it that are the nearest to the location of the person making the search and suggest these businesses to them, it will also do the same for search terms such as 'Antique shops near me' or 'Antiques Derby' (or wherever you may be located).
Setting up a Google Business listing is super simple and only takes minutes to do and could get you a significant amount more business locally and with it being free, it's an opportunity not to be missed! You can sign up for a Google my business account here.
Another fantastic way to get free traffic is to ask people you know, such as friends, family members and other dealers to create a link on their website to yours. This is known as a backlink and they make Google (and other search engines) very happy. This is one of the ways that Google ensures that it is ranking genuine and none spammy websites, so the more backlinks you can get the better.
The above methods are really simple, non complicated and free ways to get traffic to your website, perfect for if you're just starting off with a website and you're finding your feet with marketing etc.
Our off the shelf websites are search engine optimised as standard and are pcked with great features to help you market it, including social media integratina nd email marketing integration. Get in touch with us today to find out how one of our websites can help you sell online easily.
We can help you sell online easily too!
We have been helping antiques, vintage and art dealers sell online easily since 2004, and we can help you too.
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As well as a hand held service, all our customers receive a copy of our marketing tips book which gives you lots of tips and advice on this on how to succeed online.
Tuesday 17th August 2021 at 10:49