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Tuesday 9th October 2018 at 08:40 By Rob |
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In short; it’s advertising your business and website on the Search Engines, such as Google and Bing
There are a few different types:-
As you can see below, adwords or shopping based ads now take up most of the page on the the majority of product based searches on Google.
One of our motivations for writing this article is to dispel a few myths. We come across quite a few clients (or prospective clients) who still seem to think that you can appear highly on Google by inserting some meta tags and a bunch of keywords into your website. WRONG. This has not been the case for at least 10 years. Google has evolved considerably over the years, and continues to do so.
Meta tags for example haven’t had an effect in rankings since at least 2009, if not before.
1) To pay for Google Adwords (pay per click) or Google Shopping ads
OR
2) Organically, by:-
Many clients of ours are getting emails (often from offshore companies) offering to sell them links to their websites, with the promise of great rankings.
DO NOT BUY THESE LINKS. Google knows when links aren't genuine links, and will penalize you in the results rather than reward you.
There is no way to "cheat" with organic listings in Google, certainly not any more. And any ways that are discovered to "cheat" Google will eventually be discovered by Google and end up leaving you penalized in the results rather then rewarded.
Many big updates from Google over the past few years have resulted in websites going from the top of Google to the abyss because they bought in links.
As above, there's two ways:-
1) Do it organically (as per the guide above)
OR
2) Pay for Adwords
If you don't have a clue where to start with Adwords, we can help. We provide Adwords management, and we focus on making you money, on sales, and a profitable return on your investment. We can get you rankings within days, not months.
Pricing starts from £395/month+VAT, plus Google Adwords budget (min £600/month).
The secret to having a successful website isn't just about Google, and, your website does not have to be at the top of Google to be successful.
There are lots of other ways people can reach your website; from social media, to email marketing, to offline campaigns and more! So don't place all your focus on Google.
Have a look at our 45 page "how to promote your website" eBook, which you can download here:-
https://www.ph9.com/downloads/marketing-tips_how-to-market-your-website.pdf
UPDATE FEB/MARCH 2019: Also see our article on how to write stock descriptions that get more sales (and appear top in Google)
We can help you sell online easily too!
We have been helping antiques, vintage and art dealers sell online easily since 2004, and we can help you too.
If you need a new website for your business, contact us on...
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or call us onAs well as a hand held service, all our customers receive a copy of our marketing tips book which gives you lots of tips and advice on this on how to succeed online.