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Website design Derby & London

Slow websites affect sales

Friday 27th June 2014 at 08:25
by Sam Jackson

 

40%

...of people abandon a website that takes more than

3 seconds to load….

 

Our commitment to all of our clients is that your website will always be fast to load and that our latest websites will always be as effective as possible in Google.

We do this by:-

  • Fast hosting
    Hosting is where your website lives. Many people just think of websites being in a “cloud” but in actual fact the internet is comprised of physical locations all around the world. Where your website physically lives and how well it is connected to the rest of the internet affects how fast your website loads.
     
  • Coding our sites properly and efficiently
    It is a common misconception that only the quality of your hosting affects your websites performance. Another major factor is the way the website is written, (the code). Coding a website efficiently will ensure that the visitors computer has to do the least amount of work at their end to display your website. In short, efficient code = fast website on any device.
     
  • Quality and not over selling
    It is vitally important that the equipment that our websites live on has to be good quality. Buying a server is just like buying any other piece of electronic equipment with cheap units being the most unreliable. It it is also important that we do not load to many websites on the same server and risk overloading it so when a server reaches what we would consider it’s maximum load (which is nowhere near its actual maximum) we commission a brand new unit to take up the strain.


Research shows for every 1 second of page delay, there can be a 7% loss in sales...

So if your site is bringing in £500,000 sales per year, then just a 1 second page delay could potentially cost you £35,000 in lost sales. That would definitely help pay for that next holiday or bonus.

To prove that we practice what we preach here are a selection of ph9 websites and their load times. The recommended average UK Load Time is 3 seconds per page:

webdesignforshops.com - 1.05 seconds

nigelslater.com - 1.17 seconds

ph9.com - 1.2 seconds

antiqueswebdesign.com - 1.68 seconds
 

The internet world is a fast paced ever changing environment with the general public demanding more and more from it, just look at the reviews each time Apple or Samsung release a new smartphone - If the next phone they release is a simple upgrade of the one before and not a major technological leap forward the reviews are often negative. Albeit with less people focusing on each one, the demand on individual websites is just as intense, so if your website is more than 2 years old there will likely be real improvements we can make.

 

Can you empathise with those below from your own experiences using the web?

  • 79% of web shoppers who have trouble with slow websites say they won’t return to the site to buy again

     
  • 44% of them would tell a friend if they had a poor experience shopping online.


To talk to us about how we can provide you with an even faster website which ranks even better in Google and helps maximise sales, give us a call or email today.

 

 

 

References and thanks to resources used to compile the above:-

http://blog.kissmetrics.com/loading-time/

http://blog.kissmetrics.com/speed-is-a-killer/